WE CAN'T TELL YOU THIS CLIENT'S NAME...

We allow our clients to fly under the radar if they would like. In such cases, we will use data gathered, but withhold the actual name of the clients organization. This is one of those cases.

KEY GOALS

REDACTED partnered with Falconics to re-invent their sales funnel, increase their overall conversion rate, and generate enough MRR to approach a second seed round.

$5.63

56.65%

$241,801

2,797

LEADS GENERATED

AVERAGE COST PER LEAD

INCREASE IN USERS

$$$$$ GENERATED



FALCONICS HAS LITERALLY CHANGED OUR ORGANIZATIONAL STRUCTURE

"We were not getting the quantity or quality of demo requests until we began working with Falconics. Our entire workflow became null & void because of the speed we were moving after two months of working together. They changed the course of REDACTED and have allowed us to grow faster than our original projections."

WHO IS REDACTED?

Wouldn't you like to know? 😉

REDACTED is a SaaS application founded by industry veterans that connects Property Service Providers with Property Owner/Mangers to reduce friction in the RFP process.


To date, REDACTED has gained multiple Fortune 500 companies and 100's of other property management organizations as well as 1,000+ providers to service them nationwide.

THE HIGHLIGHTS

WHAT NEEDED TO BE SOLVED?

  • BRANDING - Increase overall software visibility and authority within their targeted audience


  • SALES - Identify the proper sales funnel/customer journey to increase, month-over-month, overall demo requests & consistently have a "Full" funnel"


  • RE-ENGAGEMENT - Consistently stay in front of those who have yet to convert

RESISTANCE

  • DATA - With limited tracking enabled at the beginning of our journey with REDACTED we had to start from the ground, not relying on correlation based data


  • MARKET SATURATION - Unfortunately, REDACTED was not first to market with their software. In our opinion they provide exponential value compared to competitors (We are NOT biased 😉 ) but education around what they do was limited


  • SPEED - Solution time was of the essence as REDACTED was on strict, goal based funding deadlines

THE RESULTS

2M+ VIEWS TO CONTENT

PUSHED INTO PROFITABILITY

UNDER INDUSTRY AVERAGE CPL

2,700+ HIGHLY QUALIFIED NEW CONTACTS

OVER 50% INCREASE TO OVERALL USERS

SUSTAINABLE FLOW FOR CONSISTENT GROWTH


ALL IN 12-MONTHS


$5.63

56.65%

$241,801

2,797

LEADS GENERATED

AVERAGE COST PER LEAD

INCREASE IN USERS

$$$$$ GENERATED



BUT, HOW?

  • CONSISTENCY- Internal and External. Brand messaging must match across all assets/collateral and be valuable to your audience. You don't buy from an unorganized, inward facing brand unless they are the CHEAPEST.


  • ANALYTICS - We don't do guess work. Our first step with all brands is to get their        together when it comes to trackability and analysis abilities. When we come together with accurate and timely data, we can make true projections and move ground.


  • SPEED - The idea of "Monthly Meetings to go over data" makes our skin crawl. We use short format video to convey updates and new data so our clients are able to digest on their time and the ball never stops. We also get more time back to focus on our customers. (We will still have meetings with you! Just not until it's a need.)

Want To Find Out If Your Organization Qualifies To Work With Falconics?


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