One of the services provided by a social media marketing services is the creation of a brand identity. The approach is the same whether you're rebranding an existing product or beginning from scratch.

A rebrand can be approached in a variety of ways. A recent trend has been to focus on reawakening a brand's heritage by looking to the past, although a complete visual identity revamp isn't always required. If a company hasn't completely lost its way but is starting to seem a little stale, rebranding can be more about modernizing and making a brand fit-for-purpose than going radically forwards or backward for inspiration.

Here are the four steps for creating a powerful brand identity, as recommended by social media marketing services companies:

What is Brand Identity?

What your brand says, what your values are, how you explain your product, and how you want people to feel when they connect with it all make up your brand identity. In essence, your brand identity is your company's personality as well as a promise to your customers.

Step 1: It all starts with an idea!

Consider why you started the company in the first place. When you first had the notion, what was so fantastic about it? This will help you figure out exactly what you were hoping to accomplish in the first place. 

Your original 'concept' should serve as the foundation for your brand's personality and promise. In essence, this should assist you in determining how you want to market your products or services, as well as the tone of voice you'll employ to do so.

Step 2: Develop strategies for establishing a brand's identity.

Over time, a brand's identity develops. To help increase brand recognition and strengthen the brand, you must execute many techniques. 

It establishes a strong social media presence on Facebook, LinkedIn, Pinterest, Twitter, YouTube, and Instagram, as well as other platforms, to communicate directly with the targeted target audience.

Check to see if your company's website and online reputation are in accordance with the brand's objectives. Also, make sure your websites are mobile and search engine friendly, load quickly, and have several ways for clients to reach you.

Step 3: Don't rely just on your logo for success.

Traditionally, logos were the lynchpin of a company or brand, with the logo serving as the whole embodiment of the brand and the story behind it receiving significantly less attention.

Consumers today want much more from a brand; they want to learn about it, understand it, and, if they like it, they may even campaign for it on social media. Of course, a logo is still an important part of a brand's visual identity, so it must work and represent you. Just don't expect it to take care of everything.

Step 4: Maintain your brand's identity by keeping an eye on it.

It's impossible to tell what you're doing properly (and what you're not) without measuring critical performance measures, just as it is with other areas of your marketing. 

Monitor your brand using Google Analytics, surveys, comments, social media debates, and other methods to see how people talk about and connect with you. This will allow you to make modifications to your brand as needed, whether to remedy a mistake or improve your company's identity.

The best digital marketing agency will ensure that all these steps are completed so make sure that you make a wise decision when choosing one.