Are you thinking about hiring a SaaS marketing agency to help your SaaS company improve its revenue? If yes, then you’ve come to the right place. There are hundreds of SaaS marketing firms to choose from, and narrowing down your selections might be challenging. However, knowing what to look for and how to prepare before hiring an agency can help make this decision easier. So, here are 8 things to consider before hiring a SaaS marketing agency.

1) Understand Your Needs and Set Your Goals

To find the best agency, you must first set your goals. To create well-defined goals, you can use the SMART goal structure, which stands for:

S: Specific - States precisely what you want to do.

M: Measurable - A type of mechanism to determine when the goal has been met.

A: Attainable - The goal has to be achievable.

R: Relevant - The goal needs to make sense for your company.

T: Time-Bound - The timeframe within which you will achieve the goal.

Using a structure like this ensures that you aren't simply creating meaningless goals that make no sense or are unattainable. Once you've identified your needs and goals, you'll be in a better position to select an agency that specializes in the services you require the most.

2) Examine the Agency’s Track Record

A good SaaS marketing agency will have no trouble showcasing previous results. They will gladly provide client references, case studies, and reporting metrics to back up their statements regarding what they can deliver. Don't be afraid to request these types of resources, and you can always conduct your own research on company websites (most will have case studies and testimonials shared on their site).

3) Determine How Long the Agency Has Been Marketing for SaaS Brands

It is a positive indicator if the agency has been marketing SaaS brands for some time. They will most likely have the necessary experience to successfully execute SaaS-specific advertising. Having sufficient experience dealing with SaaS businesses also implies that they have most likely improved their methods and systems to better handle SaaS companies.

4) Check if They Have Experience in SaaS Web Design and Development

Websites are the bedrock of any SaaS marketing strategy, thus it is critical to determine whether the SaaS marketing firm you intend to hire has appropriate experience in web design and development. A smart SaaS marketing agency will know how to create conversion-focused landing pages and will be well-versed in SaaS website design inspiration.

5) Examine Whether Their Content Yields Results

In today's heavily digital marketing scene, content is the key to success. Great content promotes your brand, makes you visible to customers, and generates inbound organic traffic, which boosts your leads, conversions, and sales. 

A good SaaS marketing agency will be able to regularly deliver appealing content that drives results. To determine whether their content is effective, you must extensively study the agency's creative process. Find out if they make custom-tailored campaigns, if they have in-house writers, how often they publish blogs, and so on. If you really want to see if the agency is a good fit for you, consider working with them for a trial period before hiring them full-time.

6) Analyze Their Marketing Activities

The marketing efforts of a SaaS marketing agency may be the best indicator of their abilities, proficiency, and match for your company. Consider how you first learned about the organization. Maybe you stumbled onto them by chance while searching for something else or you read a blog they wrote. This gives you an indication of how successfully the agency can execute its own marketing strategies. If they are skilled at marketing themselves, they will be excellent at marketing you.

7) Examine Your Compatibility

When you begin conversing with possible SaaS marketing organizations, be sure to evaluate your compatibility. You should approach this from various angles. First and foremost, is there a cultural fit? Do their main principles and goals correspond to yours? Second, will your procedures complement one another? Do their programs easily interact with yours? What about their communication channels, reporting methods, and overall service delivery procedures?

Compatibility is essential for good working relationships, thus it's critical to analyze it before committing to a new agency.

8) Trust Your Intuition

After you've done your research and carefully investigated your options, it's time to follow your intuition. In the end, even the best firms are not the best choice for every single customer (and vice versa). After you've narrowed down your options, select the option that feels like the perfect match for you and your company.

Summary

These are just a few of the things to check for before hiring a SaaS marketing agency. To ensure that you hire a reliable marketing agency that will be able to provide you with the best marketing services, take your time and do your research. If you're ready to hire a SaaS marketing agency, contact Falconics. Our team of specialists can assist you in achieving the results you seek.