We all love to think we have it all figured out but how many of us can say that we have a 5 year, 1 year, 6-3-1 month, and 1 week plan? We aren’t saying you need to go overly granular in your planning but the easiest way to hit a target is to know what goals you’re trying to hit and if they are reasonable.

This all starts with research and a solidified Digital Marketing Strategy. Read on to how we have found success in guiding our clients through identifying what Digital Marketing Strategies work best for them. 

The best place to start is identification on what you want to accomplish. Think about realistic goals, best case and worst case, and define where you want to be in 6-8 months. 

If you were to keep everything else exactly the same as you are doing right now, would you hit these goals? 

If the answer is no (and even yes in some cases as we know nothing ever stays the same + law of diminishing returns, yada yada) then you need to make a proactive change in the actions you are taking every day. 

One of the biggest mistakes we see time after time in our clients' pasts is that they dove right on into the deep end of marketing without a proper understanding of what they were actually doing, what type of return to expect, and what timeline to expect a return in. Marketing is not an on/off switch, it’s very similar to going to the gym. You need to go consistently and do a broad range of workouts to get an evenly covered return for your efforts. 

In order to find a successful Digital Marketing Strategy you need to understand not only the techniques that you are using but how impactful they have been in your specific industry.

Once you know your goals you need to move into industry Research & Digital Marketing Strategy development (We promise it's not as scary as it sounds).  

Take a look at what your competitors are doing in a 10 Mile radius around you. Visit their website and see what verbiage they are using, what they offer, and what they are asking their visitors to do (Call to Actions). What they are asking for and what they are offering can be a good indicator of where they have found success.

Are they offering a FEO (Front end offer) such as a free consultation or are they going directly to “schedule time to get on a sales call”. 

Use this to cross identify their strategy Vs. What you have been doing and if it has been successful in your implementation.

After a competitor analysis, research new industry trends and articles about consumer behavior in regards to what you do.

As you gain information on what's going on in the world around you, you’ll start to paint a picture on how you need to build your digital marketing strategy and what avenues seem most lucrative based on industry trends. 

You’ve made it to the fun part! After all of the research you have done we can now move directly into creating your Digital Marketing Strategy.

Identify 3-5 ways that you can match consumer trends, get in front of the right people, and offer an FEO similar to the one that you have seen across the industry. 

If you know that your ideal client has shifted to 35-65 year old that love educational content and want to know who they are working with, you may decide to start with Organic Social Media Content creation, Search engine optimization through educations blogs, and Facebook Ads (instead of Instagram as Facebook has an older audience) to promote a free session to those who have interacted with your Organic content + landed on your blogs page on your website. After they sign up you may choose to send them an email drip campaign to get them on a call/in the door.

The route you take after you are educated on your industry will be nothing but positive. The most successful Digital Strategies we run are the ones where our clients are consistent in what we do, not necessarily the medium we take.

Have a few questions after all of that? That's completely normal! Schedule time with one of our Digital Marketing Strategists and get all of your questions answered with no obligation to work with us!