Whether your goal is to convert visitors into leads or leads into free trials, you only have one chance to encourage that crucial click. Here's how to create a SaaS landing page that converts well in order to gain more contacts, prospects, trial users, and paying clients.

1) Create a Benefit-Focused Headline

Studies show that at least seven of the ten visitors who view your landing page will leave. To keep that number low, your visitors must understand what's in it for them right away. Therefore, since they will read your headline first, it should reflect the significance of your landing page and offer.

2) Keep Your Copy Brief and Straightforward

Make sure the copy on your landing page is easy to skim and scan. To do this, use bullet points to emphasize the key components. Additionally, use simple and concise language. Don't include unnecessary text that won't effectively promote your call to action.

3) Include High-Quality Product Images

The best landing pages combine captivating language, a clean, user-friendly design, and high-quality graphics to let your SaaS software come to life.

When including a picture of your SaaS product, make sure there are no fuzzy or blurry areas in the image. Additionally, make sure to enlarge and crop the image to draw attention to crucial elements of the software interface so that users can understand what they are seeing.

4) Include a Demo or a Video

Unlike copy, which can be time-consuming to read, video allows you to pack a lot of information into a short, 30-second clip. To highlight your product and its key benefits, create informative, high-quality product videos. You can also include an animated demo that demonstrates how to use your software. The video should be less than 90 seconds. Remember that landing pages should hold the visitors' attention, so refrain from boring them with prolonged videos.

4) Show Social Proof

Social proof helps to build visitor trust and increases your credibility by highlighting user reviews of your software. When choosing customers or businesses to use as testimonials to boost your social proof, be sure to choose those that are either well-respected or well-known. If you are able to secure at least one reference from such a profile, the credibility of your product and landing page rises dramatically.

5) Make Conversion Simple

Since the main goal of your landing page is to convert customers, make it simple for them to do so. Your CTA button should be visible at all times, prominent, and simple to find. Additionally, it should include words like "Book a demo," "Subscribe," or "Contact us," that are strategically repeated across your page.

Summary

There is no real secret to building a high-converting SaaS landing page. If you can ensure that it looks good, reads well, and resonates with your target audience, there is no reason why your conversion rate shouldn't start to skyrocket.

If you want to see results, you must optimize your landing pages as you create them, and collaborating with a SaaS marketing agency is the best way to do this. For help creating a highly effective page that will boost conversions, get in touch with Falconics.