In order to gain a respectable market share of online customers, the area in which most SaaS firms are investing in is SEO. But since SEO consists of so many different elements, it can be difficult to know where to start. In this short guide, we'll walk you through the process of getting started with SEO as well as why you need to use it.

What Is SEO?

SaaS SEO is the process by which a SaaS Marketing Agency tries to obtain top results for its website. This is done by creating and optimizing content, ranking for relevant keywords, link building etc. The point of SEO is to attract a large number of new users to your website. If no one can locate your website, what good is it? That’s what SEO focuses on. When someone searches for your product on Google, it enhances your chances of being found.

How Important Is SEO for Your SaaS Business?

If you think that SEO is not your SAAS business, think again. According to research, 68% of all internet encounters start with a search engine. Not using SEO means that you’ll miss out on these users. But this is only one of many factors that makes SEO so important for SaaS businesses. Let's take a closer look at a few other benefits that SEO can provide your SaaS company.

1) Increases Brand Awareness

SEO involves more than just ranking high; it also involves gradually gaining the trust of potential customers. You accomplish this by regularly creating high-quality content that is shared online. Such exposure helps in increasing brand recognition.

2) Increases the Rate of Customer Retention

The higher your website ranks in search results for relevant terms, the more users searching for your products or services will visit it. If they find what they're looking for on your website, they'll be much more likely to convert to paying customers. This will help you to retain them for longer.

3) Decreases Reliance on Paid Advertising

Paid adverts can consume your entire marketing budget. While paid channels may work well at first, as your SaaS business expands, it will be vital to switch from paid media to more lasting and affordable techniques like SEO. With paid customer acquisition tactics, as soon as you stop investing, the flow of traffic and leads stops. However, SEO continues to drive traffic to your website long after you stop actively optimizing it.

Getting Started With Your SaaS SEO Campaign

Now that you are aware of how crucial SEO is, let's look at how to launch an SEO strategy for your SaaS company:

1) Establish Your Buyer Persona and Your Target Market

When making a SEO plan, it's critical to understand the market you want to reach, including who your potential customers are, what they need, and how you can meet their needs. For this reason, you require a buyer persona for your SaaS client. Your buyer persona can be created in one of two ways.

One is to start from scratch and develop a profile of your desired audience over time by conducting market research. The alternative is to make use of the customer data you already have.

2) Choose the Correct Keywords

Knowing your target market can help you begin compiling a list of technical and non-technical search terms that your audience will use to find your SaaS product.

Use the following methods when conducting keyword research:

• Consider all the terms and expressions that customers, both seasoned and inexperienced, might use to find your business or product.
• Use YouTube and Google auto-suggest.
• Look through Quora to see what questions individuals in your sector are posing.
• Look under "Searches related to..." on Google for relevant terms.

3) Improve Conversions on Your Website

After carefully selecting your keyword list, begin using them on your website(including homepages and product pages). This will increase your chances of appearing higher in the search results.

4) Produce Informative Content

Now that you are aware of the keywords that you need to target, it's time to start creating your content. The quality of your content will have a big impact on whether your SaaS SEO is successful or unsuccessful. When creating content, make sure that it is informational and detailed. Additionally, also make sure that it is simple to read and formatted for various devices.

5) Obtain Backlinks to Promote Your Content

Without backlinks, your content won't rank well at least for keywords with lots of competition. If you want to build backlinks naturally, publish lots of studies, how-to articles, tools, infographics, videos, and other materials containing data-driven statistics.

Summary

If you follow the appropriate procedures, starting an SEO campaign for your SaaS company is simple. Keep in mind that if you want to concentrate more on your product and less on marketing, you can always hire a SAAS marketing company like Falconics to help you with your SEO efforts. As your company begins to expand, it is best to hire experts to manage the organic presence of your product.